YouTube now requires customers who run fan accounts to “make it apparent” of their channel identify or deal with that they don’t really symbolize the corporate or artist that their account revolves round. That’s based on an replace noticed earlier by 9to5Google, which says the brand new impersonation coverage goes into impact on August twenty first, 2023.
Beforehand, YouTube’s insurance policies by no means carved out guidelines for fan accounts. It merely said that channels designed to impersonate different channels or particular individuals aren’t allowed on the platform. However now, fan accounts have to be clear that they aren’t affiliated with whoever their accounts are devoted to or else danger having their account or channel deleted.
“Content material meant to impersonate an individual or channel isn’t allowed on YouTube,” YouTube spokesperson Ivy Choi says in a press release to The Verge. “Beginning at the moment, to additional defend Creators from impersonation and assist viewers higher determine content material from fan channels, we’re requiring fan channels to explicitly state so of their channel identify or deal with.”
Below the brand new guidelines, YouTube says any channels that declare to be a fan account of their description however find yourself “posing as one other’s channel and reuploading their content material” gained’t be allowed. The corporate provides that the replace will “assist real fan channels know precisely how one can rejoice your favourite creators” and that it additionally protects “unique creators from content material and channels which are impersonating them.”
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